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4 Advertising was also used as a vehicle for cultural assimilation, encouraging workers to exchange their traditional habits and community structure in favor of a shared "modern" lifestyle. Pop-up, Flash, banner, pop-under, advergaming, and email advertisements (all of which are often unwanted or spam in the case of email) are now commonplace. 36 The rise of mass media communications allowed manufacturers of branded goods to bypass retailers by advertising directly to consumers. Government agencies appeal to an individuals fear of death or incarceration to prevent drinking and driving. Archived from the original on October 8, 2014.

Also brought about by the Internet and the theory of the long tail, advertisers will have an increasing ability to reach specific audiences. "How Americans get their news". Silverman, Julian; King, Catherine (1970). People will purchase a product sex nurse local to avoid isolation from others because of bad hygiene. Photograph by wired/Getty Images). However, false advertising and so-called " quack " advertisements became a problem, which ushered in the regulation of advertising content. VI The Digital, the Classic, the Subtle, and the Alternative (Springer, 2015). 47 This reflects an increasing trend of interactive and "embedded" ads, such as via product placement, having consumers vote through text messages, and various campaigns utilizing social network services such as Facebook or Twitter. Archived from the original on October 9, 2015. Overall results from the researchers indicate that the effectiveness of behavioral targeting is dependent on the goals of the advertiser and the primary target market the advertiser is trying to reach. Google calculates the primary purpose of a website and adjusts ads accordingly; it uses keywords on the page (or even in emails) to find the general ideas of topics disused and places ads that will most likely be clicked on by viewers of the email. Most voiceovers are done by men, with figures of up to 94 having been reported.

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